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Phrensoft Solutions

PHRENSOFT

Privacy Policy

1. Introduction

Welcome to Phrensoft Solutions.

Phrensoft Solutions (“Phrensoft”, “we”, “us” or “our”) is a UK-based digital services company providing website development, digital marketing, search engine optimisation (SEO), social media marketing, branding, content creation, online advertising, business support and related technology services.

This Privacy Policy explains how we collect, use, store, protect and share personal information when you:

  • visit our website;
  • contact us through our website, email, telephone or social media;
  • request information about our services;
  • become a customer or business partner;
  • subscribe to our marketing communications; or
  • otherwise interact with Phrensoft.

We are committed to handling personal information responsibly and in accordance with applicable UK data protection and privacy laws, including the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and applicable provisions of the Privacy and Electronic Communications Regulations (PECR).

By using our website or providing personal information to us, you acknowledge the practices described in this Privacy Policy.

2. Who We Are

For the purposes of applicable data protection legislation, Phrensoft Solutions is the organisation responsible for determining how and why personal information is processed in connection with our website and services, where we act as the data controller.

Phrensoft Solutions
University Business Centre
9 Queens Square
Leeds
LS2 8AF
United Kingdom

Email: contact@phrensoft.com
Telephone: +44 113 833 4055

Website: Phrensoft.com

If you have questions regarding this Privacy Policy or how we process your personal information, you may contact us using the details above.

3. Information We Collect

Depending on how you interact with us, we may collect different categories of personal information.

3.1 Information You Provide Directly

You may provide personal information when you:

  • submit an enquiry through our website;
  • request a quotation or consultation;
  • contact us by email or telephone;
  • request our digital marketing or website development services;
  • subscribe to newsletters or marketing communications;
  • communicate with us through social media;
  • enter into a business or service relationship with us; or
  • provide information as part of an ongoing project.

This information may include:

  • full name;
  • business or company name;
  • job title or professional role;
  • email address;
  • telephone number;
  • business address;
  • billing information;
  • website or social media account information;
  • project requirements;
  • communication preferences;
  • information contained in messages, enquiries or documents you send to us; and
  • other information you voluntarily provide.

Please do not provide sensitive personal information to us unless it is genuinely necessary for the service being provided and we have requested it.

4. Information Collected Automatically

When you visit our website, certain technical information may be collected automatically.

This may include:

  • IP address;
  • browser type and version;
  • device type;
  • operating system;
  • approximate geographic region;
  • pages visited;
  • referring website;
  • date and time of visits;
  • time spent on pages;
  • website interactions;
  • diagnostic information; and
  • other technical information required to operate, secure and improve our website.

We may use this information for website security, performance monitoring, analytics, troubleshooting and service improvement.

5. Cookies and Similar Technologies

Our website may use cookies and similar technologies.

Cookies are small text files stored on your device that allow a website to recognise your device and remember certain information.

We may use cookies for purposes including:

Strictly Necessary Cookies

These cookies may be required for the website to operate correctly, provide requested functionality, maintain security or remember essential settings.

These cookies generally do not require consent where they are strictly necessary for a service requested by the user.

Preference Cookies

These cookies may remember choices such as language, preferences or other website settings.

Analytics Cookies

We may use analytics technologies to understand how visitors use our website, including which pages are visited and how users interact with our content.

Marketing and Advertising Cookies

Where applicable, we may use advertising or marketing technologies to measure campaigns, understand engagement and deliver or measure relevant advertising.

Non-essential cookies and similar technologies will be used in accordance with applicable UK privacy and electronic communications requirements.

Where consent is required, we will request your consent before placing or accessing relevant non-essential cookies.

You may manage or withdraw your cookie preferences through our cookie controls or your browser settings.

The ICO’s current guidance states that organisations should clearly explain their use of cookies and generally obtain consent before using non-essential cookies or similar technologies.

6. How We Use Your Personal Information

We may use personal information for the following purposes:

  1. To respond to enquiries and requests.
  2. To provide website development and digital marketing services.
  3. To prepare quotations, proposals and service agreements.
  4. To manage customer and business relationships.
  5. To communicate with customers, prospects and business partners.
  6. To deliver agreed projects and services.
  7. To provide customer and technical support.
  8. To manage billing, payments and accounts.
  9. To improve our website, services and customer experience.
  10. To analyse website performance and marketing activity.
  11. To monitor and maintain website security.
  12. To prevent fraud, misuse or unauthorised access.
  13. To send service-related communications.
  14. To send marketing communications where permitted by law.
  15. To manage subscriptions and communication preferences.
  16. To comply with applicable legal and regulatory obligations.
  17. To establish, exercise or defend legal claims.
  18. To manage our internal business operations.
  19. To evaluate and improve our marketing campaigns and advertising.
  20. To carry out any other purpose explained to you at the time your information is collected.

7. Legal Bases for Processing

Where UK GDPR applies, we will process personal information using an appropriate lawful basis.

Depending on the circumstances, this may include:

Consent

Where you have provided consent for a specific processing activity, we will process your information for that purpose.

You may withdraw consent where consent is the lawful basis for processing.

Contract

We may process information where it is necessary to enter into or perform a contract with you.

Legitimate Interests

We may process information where it is necessary for our legitimate business interests, provided that those interests are not overridden by your rights and interests.

Examples may include:

  • responding to business enquiries;
  • managing customer relationships;
  • improving our services;
  • website security;
  • business administration;
  • certain direct marketing activities where permitted by law; and
  • preventing fraud or misuse.

Legal Obligation

We may process personal information where necessary to comply with a legal or regulatory obligation.

8. Direct Marketing

We may send information about our services, digital marketing solutions, website development services, offers, updates, events or other business communications where permitted by applicable law.

Where required, we will obtain appropriate consent before sending electronic marketing communications.

You can unsubscribe from marketing emails at any time by:

  • clicking the unsubscribe link contained in the relevant email; or
  • contacting us directly.

Please note that opting out of marketing communications will not necessarily stop essential service or transactional communications.

The use of electronic marketing and cookies is also subject to PECR alongside applicable data protection legislation.

9. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.

The retention period may depend on:

  • the nature of the information;
  • the purpose for which it was collected;
  • whether you have an ongoing business relationship with us;
  • contractual requirements;
  • legal and regulatory obligations;
  • accounting and tax requirements;
  • the need to resolve disputes; and
  • the need to establish, exercise or defend legal claims.

When personal information is no longer required, we will take reasonable steps to securely delete, anonymise or otherwise dispose of it.

10. Sharing Your Information

We may share personal information where necessary to operate our business and provide our services.

This may include sharing information with:

  • hosting and website infrastructure providers;
  • website development and technology providers;
  • analytics providers;
  • CRM and customer-management platforms;
  • email and communication providers;
  • advertising and marketing platforms;
  • social media platforms;
  • payment and accounting service providers;
  • professional advisers;
  • legal or regulatory authorities where required;
  • contractors and suppliers working on our behalf; and
  • other service providers necessary to deliver our services.

We require appropriate third parties processing personal information on our behalf to handle that information in accordance with applicable legal and contractual requirements.

We do not sell your personal information as a standalone commercial product.

11. Third-Party Services

Our website and services may use third-party tools and platforms, including services used for:

  • website hosting;
  • analytics;
  • advertising;
  • social media;
  • email marketing;
  • customer relationship management;
  • communication;
  • website security;
  • payment processing; and
  • project management.

These third parties may process information according to their own privacy policies and contractual arrangements with us.

We recommend reviewing the privacy information of third-party services where appropriate.

12. International Data Transfers

Some of our service providers, technology platforms, contractors or business partners may process personal information outside the United Kingdom.

Where personal information is transferred outside the UK, we will take appropriate steps to ensure that the transfer is carried out in accordance with applicable UK data protection law.

Depending on the circumstances, this may involve:

  • a UK adequacy regulation;
  • appropriate contractual safeguards;
  • the UK International Data Transfer Agreement (IDTA);
  • the UK Addendum to EU Standard Contractual Clauses; or
  • another legally recognised transfer mechanism.

The ICO explains that restricted international transfers generally need to be covered by UK adequacy regulations, appropriate safeguards or a recognised exception.

Where appropriate, we will also assess the risks associated with international transfers and take reasonable measures to protect personal information.

13. Data Security

We take reasonable technical and organisational measures to protect personal information against:

  • unauthorised access;
  • accidental loss;
  • misuse;
  • alteration;
  • disclosure; and
  • destruction.

Security measures may include access controls, authentication, secure systems, appropriate permissions, monitoring and other safeguards appropriate to the nature of the information.

However, no method of transmission over the internet or electronic storage system can be guaranteed to be completely secure.

We therefore cannot guarantee absolute security of personal information.

14. Your Data Protection Rights

Depending on the circumstances, UK data protection law provides individuals with rights relating to their personal information.

These may include the right to:

  • request access to personal information we hold about you;
  • request correction of inaccurate or incomplete information;
  • request erasure of personal information in certain circumstances;
  • request restriction of processing in certain circumstances;
  • object to certain processing;
  • request portability of certain personal information;
  • withdraw consent where processing is based on consent; and
  • object to direct marketing.

These rights are subject to applicable legal conditions and exemptions.

If you wish to exercise a data protection right, please contact us using the details provided in this Privacy Policy.

15. Right to Complain

If you have concerns about how we handle your personal information, we encourage you to contact us first so that we can try to resolve the issue.

You also have the right to raise a complaint with the UK’s data protection regulator:

Information Commissioner’s Office (ICO)

The ICO is the UK’s independent supervisory authority for data protection and privacy matters.

You can find information about making a complaint through the official ICO website:

Information Commissioner’s Office (ICO)

16. Children’s Privacy

Our website and professional business services are not specifically directed towards children.

We do not knowingly seek to collect personal information from children for marketing or business purposes.

If you believe that a child has provided personal information to us without appropriate consent, please contact us so that we can review and, where appropriate, remove the information.

17. Links to Third-Party Websites

Our website may contain links to third-party websites, platforms or services.

These websites are operated independently from Phrensoft.

We are not responsible for the privacy practices, content, security or policies of third-party websites.

We recommend reviewing the privacy policy of any third-party website before providing personal information.

18. Business Customers and Client Information

As a digital marketing and website development company, Phrensoft may process information relating to our business customers and their employees, representatives, customers or website users while delivering contracted services.

Where we process personal information on behalf of a client, our role may be that of a data processor rather than a data controller.

In such circumstances, the relevant client’s instructions, contractual arrangements and applicable data protection requirements will determine how that information is processed.

Where required, appropriate data processing agreements and contractual safeguards may be put in place.

19. Client Logos, Case Studies and Testimonials

With appropriate permission or another valid legal basis, we may display customer names, company names, logos, testimonials, case studies or descriptions of services provided on our website or marketing materials.

Where permission is required, we will seek appropriate permission before using identifiable customer materials for promotional purposes.

If you believe information about your organisation or testimonial requires correction or removal, please contact us.

20. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

  • changes in our services;
  • changes to our website;
  • changes to technology;
  • changes in how we process personal information;
  • changes in applicable law or regulatory guidance; or
  • changes to our business practices.

When we make significant changes, we may provide an appropriate notice through our website or other communication channels.

The updated version will be published on this page with the revised effective date.

We recommend reviewing this Privacy Policy periodically.

21. Contact Us

If you have questions about this Privacy Policy, wish to exercise your data protection rights, or have concerns about how we process your personal information, please contact us.

Phrensoft Solutions
University Business Centre
9 Queens Square
Leeds
LS2 8AF
United Kingdom

Email: contact@phrensoft.com
Telephone: +44 113 833 4055